Rihanna and A$AP Rocky joined Puma ambassadors to distribute sneakers, apparel, and accessories to over 200 members of the Boys & Girls Club of Harlem on December 5, 2024. Harlem native A$AP Rocky, fresh off winning the Collaboration of the Year award with Puma, expressed gratitude for the partnership, inspired by Rihanna’s 2016 FNAA win for the Fenty Puma Creeper. The event also featured appearances by Dapper Dan, Danielle Guizio, Colm Dillane, and Emory Jones, spreading holiday cheer in the community!